JCPenney is betting on humor and Thursday Night Football to help power its turnaround and early holiday shopping, the ...

Marketing chief Marisa Thalberg discussed how marketers can engage holiday shoppers amid economic uncertainty.

JCPenney is gearing up for the new holiday season as it benefits from upgrades that are helping reshape the company. The Plano-based retailer has unveiled its planned efforts for the crucial shopping ...

JCPenney is doubling down on its commitment to working families for the holidays with a marketing strategy centered around in-person shopping experiences, high-profile partnerships and “Really Big ...

Now Mackie has partnered with JCPenney for a limited-time Mackie: Bob Mackie apparel collection, with all pieces priced under ...

Sponsored by JCPenney. Holiday shopping season is officially underway. If buying gifts for a long list of people feels stressful and expensive, you are not alone. JCPenney recently surveyed consumers ...

Inside the Ocean County Mall in Tom's River, New Jersey, marketing professional Brandon Van Houten, 26, and his girlfriend of three years, Cassandra DiFabio, 25, prepared for their 15-minute awkward ...

JCPenney recently surveyed consumers and found that 73% are concerned about the impact of inflation on holiday gifting, while 50% say they’re going to have to make “tradeoffs” to afford the holidays.