One of the longest-standing department stores in the country, JCPenney is well known for its heavy markdowns and sales that happen often — maybe too often that it makes us question if the deals are ...

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This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. JCPenney started the holiday season early with the ...

JCPenney is taking its reinvention to the next level this fall, betting that the combination of laughs and live sports can shift long-stale perceptions of the century-old retailer. For Marisa Thalberg ...

For its third season of its highly successful “Really Big Deals” program, JCPenney returns with a first-of-its kind campaign to deliver each week’s unbeatable offers, introduced first during Amazon’s ...

At least 119 JCPenney stores across the U.S. are set to change ownership in a major $947 million deal announced last week. The agreement comes five years after the retailer filed for Chapter 11 ...