At its most basic level, persuasion is about communication. But the art of persuasion is about using a sophisticated mix of communication skills and leadership abilities to bring others around to your ...

I remember my first big pitch vividly. I was a nervous young entrepreneur standing before a group of seasoned investors. My hands trembled as I spoke about my idea, my voice wavering with every word.

In my last post, I wrote about the value of performance and how the roles we play can help us to better support the health of the public. Persuasion is a natural extension of this conversation about ...

Steve McKevitt does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond ...

Source: Walther, ChatGPT-4, 2025 / OpenAI In the shadowy intersection of psychology and technology, a new form of influence is emerging—one that operates with surgical precision, learning from our ...

When I was a teenager, my parents often asked me to come along to the store to help carry groceries. One day, as I was waiting patiently at the check-out, my mother reached for her brand new customer ...

The entire study of customer behavior is dedicated to examining the factors and motives that form purchase decisions, as well as the emotional, mental, and behavioral responses and influences these ...

The holiday season is upon us again. With it, many of us brace for dinner-table debates. In an era of social discord, viral misinformation and pandemic-induced stress, arguing with other people is an ...