Celebrity influencers paid up to £1m to advertise deodorant on Instagram

The chief executive of Wild reveals what happens behind the scenes of social media marketing.

Social media influencers who match racial, ethnic identity of their audiences have a bigger—and unhealthy—impact

Food marketers increasingly use people for paid promotions who share the racial and ethnic identities of their target ...

Music influencers are getting paid to promote songs — and they're not telling you

Social media can make a song go viral — even push it up the pop charts — seemingly overnight. Perhaps it's not surprising ...

Influencers are hopping on a surprising wearable trend that requires a needle — do you need one?

Influencers have found their latest wellness obsession — and, once again, diabetics got there first. First, came GLP-1 drugs.

Of Course, Influencers Have Seen ‘The Odyssey’ Early

Good riddance to those bought-and-paid-for early reviews. Reviews that, more often than not, are much more positive than ...
Forbes

‘Influencers’ Director On How ‘Lizzie McGuire’ Inspired The Sequel, Rise Of ‘Malicious’ AI, That Bonkers Ending, And More

Forbes contributors publish independent expert analyses and insights. Josh Weiss is a writer covering the nexus of pop culture and Judaism. Cassandra Naud in Kurtis David Harder’s INFLUENCERS. You’d ...

At Cannes, C-Suite Content Creators Are Becoming The New Influencers

This years Cannes Lions reflected a noticeable shift, the creator economy is not just for creators. It's becoming a strategic leadership skill for those in the C-Suite.

Wimbledon overrun by social media influencers

Social media influencers have been accused of “distracting” tennis fans from the Wimbledon experience. Attendees at The ...
Pew Research Center

Nearly 6 in 10 young women get health and wellness information from influencers

Although health providers are the most common place Americans turn for information about their health, social media ...

Influencers Courtney and Alex Quist Are Expecting Baby No. 2 Together 5 Months After Pregnancy Loss (Exclusive

The couple are already parents to daughter Aspyn ...

Influencers Carlo Longo and Sarah Mollica Welcome First Baby After Miscarriage: 'Our Whole World'

The couple first announced they were expecting back in December ...