Celebrity influencers paid up to £1m to advertise deodorant on Instagram

The chief executive of Wild reveals what happens behind the scenes of social media marketing.

Music influencers are getting paid to promote songs — and they're not telling you

Social media can make a song go viral — even push it up the pop charts — seemingly overnight. Perhaps it's not surprising ...

Social media influencers who match racial, ethnic identity of their audiences have a bigger—and unhealthy—impact

Food marketers increasingly use people for paid promotions who share the racial and ethnic identities of their target ...

Influencers are hopping on a surprising wearable trend that requires a needle — do you need one?

Influencers have found their latest wellness obsession — and, once again, diabetics got there first. First, came GLP-1 drugs.

Of Course, Influencers Have Seen ‘The Odyssey’ Early

Good riddance to those bought-and-paid-for early reviews. Reviews that, more often than not, are much more positive than ...

Wimbledon overrun by social media influencers

Social media influencers have been accused of “distracting” tennis fans from the Wimbledon experience. Attendees at The ...

At Cannes, C-Suite Content Creators Are Becoming The New Influencers

This years Cannes Lions reflected a noticeable shift, the creator economy is not just for creators. It's becoming a strategic leadership skill for those in the C-Suite.
Forbes

‘Influencers’ Director On How ‘Lizzie McGuire’ Inspired The Sequel, Rise Of ‘Malicious’ AI, That Bonkers Ending, And More

Forbes contributors publish independent expert analyses and insights. Josh Weiss is a writer covering the nexus of pop culture and Judaism. Cassandra Naud in Kurtis David Harder’s INFLUENCERS. You’d ...
Pew Research Center

Nearly 6 in 10 young women get health and wellness information from influencers

Although health providers are the most common place Americans turn for information about their health, social media ...
Nieman Journalism Lab

Two-thirds of news influencers are men — and most have never worked for a news organization

There’s always Monday morning quarterbacking after an election and, in the past two weeks, an incredible number of takes have invoked a podcaster by the name of Joe Rogan. A new Pew Research Center ...
New York Post

Why the end of obnoxious influencer culture may finally have arrived

See more of our coverage in your search results. Add The New York Post on Google Influencers — those obnoxious (and increasingly) political hype beasts who’ve defined much of internet life in the last ...