Toy makers are stepping up to help families struggling to afford toys for their children this holiday season by unveiling a line of over 200 smaller and more affordable items priced at $10 or less.

Toy companies plan to reboot old favorites and lower prices to lure shoppers who are struggling to pay for necessities like food and electricity. At The Play Date trade show in Manhattan on Wednesday, ...

RICHMOND, Va. (WRIC) — Customers are already opening their wallets and doing their 2022 holiday shopping. But the owner of one Richmond store thinks inflation is one of the reasons people may spend ...

With the holiday season fast approaching and parents anticipating tough price hikes in the toy market, The Toy Insider editor-in-chief Marissa Silva brings the hottest and most cost-efficient toys on ...

Small businesses and big box retailers are battling inflation ahead of the holidays, a toy store in Norman said on Tuesday. Stephanie O’Hara, the owner of Kidoodles expanded, “People were really ...

KANSAS CITY, Mo — Family-owned toy stores in Kansas and Missouri say inflation is a factor for them this year and it's leading them to make changes. Brookside Toy and Science says manufacturers are ...

A beloved Scottsdale toy store says inflation is what caused them to finally run out of batteries after more than two decades. The toys bought at Kidstop have led to countless smiles and genuine ...

Due to rising costs, a toy and book store in Arizona is closing its doors after bringing joy to shoppers for 24 holiday seasons. Kate Tanner, the owner of Kidstop Toys & Books in Scottsdale, joined ...