In a proud moment for Indian advertising and creative excellence, Vista Communication, one of India's most celebrated 360° ...

India’s GCCs are emerging as global hubs for marketing intelligence, AI and analytics, as brands move beyond execution to ...

While many brands have started holding back budgets, others are seeking greater flexibility in media plans to retain room for ...

MUMBAI, (IANS) – The Indian advertising industry is one of the biggest industries in the world, given the sheer consumer volume and the diversity of the consumer groups across the country. While the ...

Piyush Pandey, the ad guru who re-shaped Indian advertising with his insight and humour, died on Thursday after a month of illness. He was 70. Piyush Pandey was known as one of India’s most ...

Representative image (iStock) Excellent Publicity has released its annual 2024-2025 media study, utilising insights from TAM AdEx to map the trajectory of India’s advertising landscape. The report ...

Piyush Pandey, the creative visionary who gave Indian advertising its unique voice and spirit, passed away yesterday, Thursday, October 23, at the age of 70. For more than four decades, Pandey was the ...

Prasoon Pandey, along with his brother, executive chairman and creative director of South Asia for Ogilvy & Mather, Piyush Pandey, discussed 'The Rise of Creativity in India' in a session moderated by ...

The Austrian writer Stefan Zweig wrote about his adopted land, Brazil; that "Brazil is the country of the future—and always will be." It was a phrase that was used by many outsiders to dismiss Brazil ...

AI-generated representative image The Indian advertising market is undergoing a structural shift where the lines between seeing a product and buying it have almost entirely vanished. According to the ...

https://www.thehindubusinessline.com/info-tech/indian-advertisers-and-publishers-will-adopt-ai-faster-than-any-other-market-adam-singolda/article70692086.ece Copy ...