Why Customer Convenience Matters One of the biggest mistakes that executives and business owners make is to forget that they’re human as well. Software and AI are amazing, but they can’t understand ...

Modise explains how growth strategies must balance short-term customer acquisition with long-term customer value creation.

For any business to get off the ground, an entrepreneur must know how to attract customers or clients to the company.

Doing a deep dive into what makes companies tick – and grow and thrive – is an interesting exercise in human nature. One of the things we are most likely to encounter when we begin working with a ...

How psychographic insights can elevate CX and provide a competitive edge to customer-facing brands through personalization and emotional resonance. In a customer-centric world, understanding ...

PETER BELL, CEO of StorageNetworks, knows his company is in the right market at the right time. While a recent wave of storage hardware vendors such as Hitachi and Fujitsu have urgently tried to ...