Pricing a new product is difficult, but it’s not rocket science. It’s just one of those tasks where entrepreneurs throw roadblocks into their own way, over and over again. It’s difficult enough to ...

Do your prospects see the value of your product or service? Have you done everything possible to increase your product or service’s perceived value? When you make providing benefits to your customers ...

One of the most challenging aspects of running a small business is pricing. If a nascent company prices its products too high, it'll run the risk of putting off potential customers. On the other hand, ...

Pricing a product or service is perhaps one of the most difficult areas of new business planning. What price tag can you place on the value that you provide your customers? What's the magic formula?