You'd think it'd be simple for companies to explain what they do — and yet, it's surprisingly tricky! From my experience working with plenty of startups, I've noticed that many struggle to communicate ...

Over the years, I've worked with a number of clients supporting and building partner ecosystems. A partner ecosystem is a network of organizations that collaborate to create value for each other and ...

Vinod Jain is an expert in global and digital business, former business professor, consultant, speaker, and author of Global Meets Digital. Further, Carr claimed that IT is no longer a source of ...

The Value Proposition Canvas is a tool designed to help businesses create value for their customers. Typically, this relates to products or services. However, I have found the framework incredibly ...

A good value proposition makes customers choose one product or service over another. Yet, many companies struggle to clearly define or articulate their value proposition, leading to confusion in the ...

It’s time for companies to move from experimentation to disciplined, focused investment in AI. But how can executives know ...

Customer loyalty isn't bought, it's earned through meaningful engagement that reinforces your brand's unique value. While discounts might boost short-term sales, they can erode long-term brand equity ...

As large language models (LLM) continue to advance at a dizzying pace, many business leaders are still grappling with how to put this technology to work. On one hand, they’re looking for areas where ...

Those of us who have seen software transition from perpetual licenses to recurring revenue SaaS businesses know there’s been a fundamental shift in how revenue is earned over time. Recurring revenue ...

The modern business landscape demands that companies prioritize customer satisfaction to stay competitive. This article discusses six actionable strategies to foster a customer-centric culture within ...

It’s not just up to your sales or service teams to give good customer service; every employee plays a role. Learn how to build a customer-centric culture that exceeds customer expectations and sets ...