After several years of cautious enthusiasm, the marketing and advertising technology sector is now embracing big data in a big way. That’s the good news. The obstacle is that most companies and brands ...

Big data technology is transforming nearly every industry by providing actionable business information. Because of its effectiveness, even business leaders who are generally slow to adopt new ...

Your SMB may have survived without big data. However, big data isn't just about big business anymore. Learn how to use big ...

Christena Garduno is the CEO of Media Culture, a brand response agency specializing in media planning and buying for nearly 30 years. Big data is transforming the relationship between companies and ...

Thanks to AI, data science tasks that once demanded specialized skills can now be performed faster, more accurately and at a ...

LONDON--(BUSINESS WIRE)--Quantzig, a leading analytics advisory firm that delivers customized analytics solutions, has announced the completion of their new article on the applications of big data in ...

Catching and preventing health care fraud is more important than ever. The industry has undergone massive transformations with breakthroughs like the adoption of online health records, remote patient ...

Nate Holiday is the co-founder and CEO of Space and Time. He sat down with Jessica Abo to talk about his company and the intersection of data and blockchains. Jessica Abo: Nate, tell us a little bit ...

Big data is revolutionizing basketball in terms of how the game is played, consumed, and even experienced. Many changes have been brought about by data analytics, which has revolutionized how scouts ...