Herb Kelleher, shown here in 1985, was known for his outrageous personality that many think created Southwest's culture of encouraging employees to take themselves lightly but their jobs seriously.

Southwest Airlines is one of the most iconic carriers in the United States, and much of its success can be attributed to one man you may have heard of - Herb Kelleher. This tribute examines the legacy ...

(Reuters) - Herb Kelleher, who co-founded pioneering low-cost carrier Southwest Airlines Co and built it into an industry powerhouse stamped with his colorful, unconventional personality, died on ...

DALLAS (AP) — Not many CEOs dress up as Elvis Presley, settle a business dispute with an arm-wrestling contest, or go on TV wearing a paper bag over their head. Herb Kelleher did all those things.