The Squishmallow craze is like that but bigger, better and so much softer. Made by Kelly Toys, Squishmallows are super soft, squishy stuffies that range in size between a petite 3.5 inches and ...

In the new Hello Kitty Squishmallow collection, you can snag multiple sizes — some complete with special outfits — to add to your existing collection or share as gifts with fellow kawaii ...

Squishmallow knows how you like to treat yourself ... whose smile smells like blue raspberry, and finally Hans the Hedgehog who smells like chocolate. You also get a charm for each character ...