Add Yahoo as a preferred source to see more of our stories on Google. Guy Fieri tells EW that his radical new look in his Bosch Super Bowl commercial started out "as in-office dare." The Food Network ...

Guy Fieri set the record straight about the bold hair transformation that left him unrecognizable—explaining that it really was him, and that the style switch-up is for a Super Bowl LX commercial. On ...

Guy Fieri (temporarily) gives up his signature look to become "Justaguy" in Bosch's 2026 Super Bowl commercial that should be jarring to viewers familiar with the culinary star's bleach-blonde spikes.

Fans of celebrity chef Guy Fieri who have been waiting to see more of the new clean-shaven look he debuted last month can finally gaze upon the full transformation that was part of a Super Bowl ...

(NewsNation) — Guy Fieri has ditched his iconic goatee and spiky blonde hair in a dramatic new look. Fans of the Food Network star were left scratching their heads after the celebrity chef teased his ...

The Food Network icon tells EW how he took his dramatic makeover for Bosch's big game commercial "to the Nth degree." Guy Fieri tells EW that his radical new look in his Bosch Super Bowl commercial ...

Check out Guy Fieri's new look in Super Bowl commercial Discover Guy Fieri's jaw-dropping 'Justaguy' Super Bowl hair transformation in Bosch's ad. From dark brown to iconic frosted tips!