Lion Shirdan is a marketing advisor, creative director and the founder of UPRISE Management, a 360˚ marketing, branding and creative agency. Now more than ever, consumers are seeking out products and ...

In an era where sustainability is a major selling point, consumers are increasingly drawn to brands that claim to be eco-friendly. However, not all green claims are genuine to show that they are ...

The Guardian recently published an excellent article on "Why Green Brands Are Failing to Capture Public Attention:" The answer is that environmental/social consciousness is only one part of what are ...

Learn how your company can improve the environment while using eco-friendly consciousness as a marketing tactic.