"Marketing mix" is a term that describes the varying elements that play a vital role in the planning of the marketing of a product or service. Traditionally known as the "Four P's" — product, price, ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...

Using the marketing mix as the foundation of your business strategy to develop products, services and messaging that resonate clearly with your target market is essential. A critical element of the ...

The marketing mix comprises four main pieces that create the picture of a successful business. Price, place, promotion and product, known as the "4 Ps," make the foundation of what your company is all ...