Google has agreed to a $391.5 million settlement with 40 state attorneys general over its location tracking practices. The settlement outlines that Google misled its users into thinking they had ...

Starting July 1, Universal Analytics will no longer collect data. B2B companies looking to track their web or app performance must use Google Analytics 4 (GA4). GA4 provides extensive capabilities for ...

An overview of events you can track by default and how to set up custom events in GA4, along with suggested use cases for each. Google Analytics 4 (GA4) rebuilt the platform from the ground up with a ...

Google’s in-house incubator Area 120 is today introducing a new work-tracking tool, Tables, which aims to make tracking projects more efficient by investing in automation. Instead of simply tracking ...