One prioritizes convenience and personalization. The other puts privacy first. Which one should you use? We help you decide.

This is opt in via a Labs experiment and is rolling out over the next few days to AI Pro and Ultra subscribers in the U.S.

Now, with Google rolling out its AI Mode, the big change is that it embraces the conversational style pioneered by ChatGPT as opposed to key word searches. While AI citations were integrated into the traditional search model, AI Mode is accessed through a separate landing page, giving users a unique experience.

Earlier this month, when U.S. District Judge Amit Mehta issued penalties against Google for monopolizing the search engine market, he stopped short of the harshest ones — like forcing the breakup of the company. Instead, Mehta ordered Google to share ...

Google warns that a court-ordered ad syndication could expose its ad algorithms, increase click fraud, and deliver less relevant traffic.

It's hard to imagine life without Google. The internet as we know it is built around search engines, and Google is the biggest of them all. In 2024, Google was the primary search engine for 76% of desktop users and 95% of mobile users. Even if you don't ...

Google's John Mueller's response on phantom noindex errors in Search Console acknowledges indexing blocks visible to Google.

Forbes contributors publish independent expert analyses and insights. TerDawn DeBoe covers small business AI strategy and ROI measurement. Customers are no longer merely entering keywords into a search bar, they're asking ChatGPT, Perplexity and Google AI ...