The July 2023 sunsetting of Universal Analytics may feel inconvenient, and it will take some time and effort to transition to Google Analytics 4. Google Analytics has been the staple analytics package ...

The switch to Google Analytics 4 will mean major changes for marketers. Learn what you need to do — and when — to keep your strategies up-to-date. Google announced earlier this month that its ...

Google has released a new home page for Google Analytics 4 properties. Google said “the Home page surfaces information that’s relevant to you based on your behavior in Analytics.” Google added that ...

As an avid user of Google Analytics, I felt as though it was time to put it to the test to see what was possible. If you currently use Google Analytics, it is necessary to upgrade to this new version.

The new report, which was available in Universal Analytics, is now located within the performance reporting section of your GA4 account. Google Analytics 4 introduced a default Google Ads report, now ...

The Google-mandated switch to Google Analytics 4 (GA4) is fast approaching. Most marketers grasp the GA4 basics, but there are still plenty of benefits and features of GA4 that are worth knowing.

The free version of Google Analytics, Universal Analytics, is the most widely used web analytics solution. The platform is so popular that it dominates 86% market share, making Google the market ...

The complexity of the modern Web user's experience has made it critical for marketers to track users across mobile and desktop environments—together. Since 2013, when Google released the third version ...

Google Analytics, GA4, seems to be rolling out benchmarking data, similar to Universal Analytics before it. This feature lets you compare your analytics data to others in your same industry - so you ...

People might think of Universal Analytics (UA) or a similar name when they hear "Google Analytics," a popular web tool that's as in-depth as it is accessible on devices like tablets. What might not be ...

As a business owner, you might have heard about — or are already using — Google Analytics. Today, millions of businesses use Google Analytics. If you are one of them, it is necessary to know how you ...