While playing three in defense seems to be more common in the Premier League nowadays, Golf Pride is now trusting the 4-4-2 formation to help golfers recognize the best golf grips for them and help ...

Forbes contributors publish independent expert analyses and insights. Mike Dojc is a South Carolina-based journalist who covers golf. Even among avid golfers, grips are often an afterthought. If the ...

Everyone who plays this silly game knows how no two rounds are alike—one day the putter is cold, another day the trusty fade isn’t so trusty, and so on. Consistency is craved in golf because it can be ...

Golf Pride's second Align offering features a larger, firmer ridge for consistency.

Look up and down the range at any tour event and you’ll see numerous different styles of golf swings. Yet no matter how they look, each player is an elite ball-striker. Why? They all deliver the ...

This simple lesson on how to grip the golf club, from Golf Monthly Top 50 Coach Alex Elliott instantly improved my ball striking. You really should try ...

How you grip the club might seem like a trivial element of golf, but it’s essential if you want to become a consistent player. Your hands are the only part of your body that touches the club, so it’s ...

After teaching thousands of golfers over the years, I’ve discovered something that might surprise you: there is no one “perfect” trail hand position on the grip. Yet checking how your palm aligns on ...

I’m a little finnicky about the grips on my golf clubs, because after all, how can you not be? It’s the only connection you have to the golf club during your swing. The size, the shape, the feel; it ...

When your grips have been used to win 38 of the last 50 Masters tournaments, it’s probably OK to take the opportunity to celebrate. For Golf Pride, which has attained that impressive feat, the company ...