The results build on previous research, which found that Gen Alphas, while mostly still in middle school, are massively savvy ...

Related: This Autistic Kid And His Mom Just Won The Hearts Of Nearly 8 Million People With His Incredibly Niche Birthday ...

While Gen Alpha and Gen-Z share certain traits, that framing overlooks the distinct environment shaping Gen Alpha’s worldview ...

Mood over routine: Gen Z and Gen Alpha are 60% more likely than older groups to choose drinks based on mood or occasion rather than habit. Social and expressive: Nearly 60% of their drink occasions ...

If you were to ask my parents, they would say the eye-rolling, stubbornness, and back talk I endure from my Gen Alpha daughter is “karma.” I slammed my door with gusto when things didn’t go my way. I ...

You’ve heard of Gen X, Gen Z, and Millennials, but a new generation will soon reach early adulthood, and a new study by data analytics company Numerator estimates that the cohort is worth more than ...

Millennials had internet at home like no other generation. It was slow and unsupervised, but they did the best with what they had, which younger generations genearlly find mundane and intolerable.

The slang that millennials used when they were younger would give Gen Alpha the ick, even if the phrases aren't too different ...

Gen Alpha’s emotional awareness is starting a huge online debate, with people questioning whether therapy culture and gentle ...