It's only been a few short years since Fujifilm began its journey to push its own vision of exactly what a medium format camera should be. After decades of medium format being large, boxy, and heavy ...

Inspiring the new digital Fujifilm GFX100RF is a long line of Fujifilm fixed-lens rollfilm cameras dating from the late 1970s ...

The new flagship mirrorless camera from Fujifilm maintains the same resolution but ditches the tall grip design and goes for autofocus speed, video features, and a $7,499 price. The new flagship ...

Instead of developing a full-frame 35mm system to complement its APS-C X series, Fujifilm opts for medium format. Images, and the devices that capture them, are my focus. I've covered cameras at PCMag ...

Fujifilm has decided to make a big announcement at Photokina ... medium format big, in fact. The firm has revealed it's entering the medium format market with a new mirrorless camera system, GFX. The ...

If you're looking to get more creative with your handheld photography and need a sensor larger than 35mm for the job, Fujifilm has a new mirrorless camera to show you. Committing to the idea of a ...

Fujifilm made the biggest splash at Photokina with the GFX 50S, a mirrorless camera with a giant sensor stuffed into a fairly compact body. When it arrives early in 2017, the company will be in the ...

The world of modern photography has long sustained a slow but widespread affliction with mirrorless cameras, especially since they offer a much-needed release valve for users who bay for the high-end ...

The GFS 50S with the stock electronic viewfinder attached. There’s a hot shoe on top of the the accessory EVF. Stan Horaczek *There was a ton of new gear to see out at Photokina 2016 last week, but no ...

The rumors were true. On Monday, Fujifilm announced it is working on a new mirrorless medium format camera system. Dubbed the GFX 50S, it uses a 51.4-megapixel sensor measuring 43.8 x 32.9mm. A new ...

is an editor overseeing The Verge’s product reviews and service journalism programs. Dan has covered the technology world for over a decade at The Verge. Fujifilm has announced that the GFX 50S medium ...

This past June, Hasselblad announced the X1D. It was the first mirrorless medium-format camera to have a built-in viewfinder. And it adopted the lauded 50MP medium-format sensor from Hasselblad’s ...