In franchising, growth depends on reaching the right people at the right time. Traditional marketing methods, like expos and print ads, were once the cornerstone of franchise expansion. But as times ...

Cruise Planners unveiled several new franchise marketing initiatives during its annual convention to inspire travellers ...

AMBLER – Elysium Marketing Group, a full-service agency that specializes in strategic marketing for franchise brands, has once again been named in “Entrepreneur” magazine’s ranking of top franchise ...

Franchisors, franchisees and suppliers from all over the world gathered for the 2025 International Franchise Association Convention in Las Vegas in February. Franchise Times went booth-hopping to ask ...

Today's franchise marketing leaders must consider multiple audiences using a variety of channels as they work to get their brand's message in front of consumers. Integration is the name of the game, ...