Blue Oval's answer to new-car affordability includes trucks, SUVs, EVs and hybrids ...

These affordable models will wear new nameplates and pack a variety of powertrains, from gas engines to electric motors.

Ford is promising to introduce more affordable vehicles over the next few years, including five priced under $40,000. Ford ...

After attempting an SUV/Truck-only lineup, Ford is apparently reverting to offering cars again, with a focus on affordability.

The average new vehicle MSRP in America exceeded the $50,000 mark last year, but Ford wants to help bring that curve down ...

Ford pledges five new sub-$40k models by 2030, starting with an electric pickup, to fix a lineup left barren by the death of ...

The five all-new models "will be across our lineup of cars, trucks, SUVs, vans, and it will be multi-energy," according to Ford's Andrew Frick.

Ford will unveil several models priced under $40,000 by 2030 and one of them should be the $30,000 pickup truck that will sit ...

With over 2.2 million vehicles sold last year in the United States, a 6% increase, Ford doesn’t immediately seem like a brand in need of new products. Its truck and SUV ranges continue to do the heavy ...

Ford announced a new EV manufacturing process and platform aimed at producing more affordable electric vehicles. Ford's new "assembly tree" process is expected to increase efficiency and reduce costs, ...