Why do people become fans of brands on Facebook? Are they motivated by their interest in the brand, or are they influenced by their friends, or by their personality traits? We recently conducted a ...

Take a look at how many fans your company has on its social platforms. Now, look at how many of those fans are active and how they interact with your brand. Some fans are supportive and gregarious; ...

As we're often reminded by the sports media, the word "fan" is short for "fanatic." It always bothers me when I hear someone like Colin Cowherd say it, because it's always dripping with condescension.