Many virtual exhibit booths can be customized and branded to mirror an in-person display. But the question is whether the experience of interacting with the exhibit really delivers value. More than a ...

Imagine if sponsors and exhibitors kept returning to participate at your events. Isn't that every event planner's dream? This is possible! All you need is to identify the outcomes a sponsor or ...

Pharma companies invested in flashy displays at ASCO 2026, seeking to carve out a space for themselves as the oncology space ...

There were 487 exhibitor booths at the American Society of Clinical Oncology (ASCO)’s 2026 annual meeting, held in Chicago’s McCormick Place. Fierce Pharma Marketing attempted to see each one. Jazz's ...

The 2018 International Manufacturing Technology Show kicked off this week in Chicago by breaking new records for booths and exhibiting companies, as well as the most exhibit space ever reported in the ...

Interactive video business cards and real-time lead capture help exhibitors modernize follow-up at conferences and live events. ATLANTA, GA, UNITED STATES, January 6 ...

The IEEE PES T&D Conference & Exposition had attendees and exhibitors from around the world. In case you missed the event or didn't have the opportunity to visit every booth on the show floor, here ...

Designing Booths That Tell a Clear Brand Story One of the most effective trends among California exhibitors is using booth design as a storytelling tool. Instead of relying on generic displays, ...

The 35th Annual Senior Expo of Santa Barbara is coming up this fall, and exhibitor registration for the popular event opens Monday, June 15. The largest ...