News out of Netflix this past week is an instructive reflection on brand value proposition. Earlier this year, there was an uproar among Netflix subscribers when the company announced it would no ...

Food-forward convenience retailers are in a position to strike with the right offering. With economic uncertainty spiking and fears of a looming recession, it is no surprise that consumers are looking ...

Wide-moat McDonald's posted strong second-quarter results, with revenue of $5.7 billion and adjusted earnings per share of $2.55 healthily outpacing our forecasts of $5.4 billion and $2.16, ...

Know your customer's needs to craft a compelling value proposition. Compare your offering against competitors to highlight unique benefits. Test and refine value proposition drafts with stakeholder ...