I Helped Turn The Elf On The Shelf Into A Global Phenomenon. I Never Thought It Would End Up Like This.

"Maybe that’s why watching what happened next — not just to the brand, but to Christmas itself — hurts as much as it does." ...

elf on-the-shelf

Elf on the Shelf "scout elves" are as notorious for keeping kids in line during the holiday season as they are for their ...
USA Today

What's the story behind Elf on the Shelf? Everything to know about the holiday tradition

Christmas is less than one month away and silly, sneaky little elves are starting to appear in children's home. A holiday tradition for many families around the world, it is indeed Elf on the Shelf ...
New York Post

Even The Elf on the Shelf’s own creators know the trend stresses parents out — but they want to help

That little red Elf on the Shelf can be a pain in the neck for parents during the festive season. Amid all the holiday hubbub — the shopping, the schlepping and gift-stashing — the last thing ...