Who would’ve guessed—corporations lie!

Fast fashion is being called out for empty promises, profiteering off consumer appetite for sustainable choices and for poor and misleading communications around “green” efforts. To set that in ...

In today's fast-evolving business landscape, embracing the principles of environmental, social and governance (ESG) isn't just a fleeting trend. A study by Morningstar found that 90% of companies ...

Companies selling ethical and sustainable products should use up-tempo major mode music in their marketing to help well-meaning consumers convert their good intentions into actual purchases, new ...

B2B Marketing’s Lucy Gillman sat down with Delta Capita’s CMO Leeya Hendricks. Leeya discusses the sustainable measures Delta Capita are taking and how marketing can respond to increasing customer ...

How Sustainable and Ethical Is DOSHI? DOSHI presents itself as a premium vegan accessories brand, offering bags, wallets, and belts with an upscale, polished aesthetic. The brand markets its ...

As consumer values shift, the diamond industry is confronting the real meaning behind “sustainable” and “responsibly sourced.” Courtesy of ALTR Created Diamonds Diamonds have captured hearts for ...

Paul says the journey of sustainability in B2B marketing has been multifaceted. Initially, sustainability was often perceived as a novel trend—a checkbox to tick or a competitive edge to exploit.

The legal profession is grappling with a fundamental question: can lawyers build successful practices while maintaining ethical integrity and personal wellbeing? Traditional legal business models ...