Wurl, a connected TV ad-tech company owned by marketing platform AppLovin, has embarked on an interesting approach to ad monetization. Partnering with BrandDiscovery with its GenAI-powered contextual ...

Consumer attention is difficult to capture, but emotional storytelling -- rather than rational approaches to advertising -- can dramatically drive brand growth and success. The Emotion Effect, a new ...

LG TVs will soon leverage an artificial intelligence model built for showing advertisements that more closely align with viewers' personal beliefs and emotions. Ars Technica This story originally ...

Chris Thomas was a reporter at Android Police from 2022 until 2025. YouTube just showcased a new, AI-based ad placement system called Peak Points, designed to take advantage of a video's most ...