The popular Elf on the Shelf toy has a new rival: Reindeer in Here. The alternative toy, created by a children's book author and dad, is a direct attack on the menacing, big-eyed doll that spies on ...

It's already November, which means it's time to start bringing back the Elf on the Shelf tradition. This post appeared first ...

Thanks to "Elf on the Shelf" and "Reindeer in Here," families have more options than ever when it comes to starting a new holiday tradition. But which is the best fit for you? To help you decide, we ...

Adam Reed knew he wanted something different for his daughter. It was before she turned 2 that he and his wife, Jennifer, started to discuss what their family tradition would be around the holidays.

ATLANTA | It all started with a sly little elf keeping an eye on things. Once the family goes to bed, the elf flies back to the North Pole to make a daily report to Santa. "The Elf on the Shelf" — ...

In what should be a joyous holiday season, few things bring more dread to parents than the Elf on the Shelf. Keeping up the popular holiday tradition is often additional work and stress for maxed-out ...

It's almost Christmas and Santa's test flights have run into trouble. Can The Elf on the Shelf, a crew of adorable Elf Pets Reindeer and Santa's gang of trusted Scout Elf friends help him find the ...

With the holidays around the corner that means lots and lots of gifts for the kiddos! That’s why Physicians Premier Emergency Room is wanting to let all the parents know that it is extremely important ...