One couple had long avoided the Elf on the Shelf, daunted by the responsibility it required. But when they finally gave in to ...

Learn all about the history of Scout Elves along with official Elf on the Shelf rules for a fun-filled holiday season.

For its 20th anniversary, "The Elf on the Shelf" is offering a wide range of limited-edition products, including an ...

Principal Erica Cobb at Glenwood Middle School in Findlay, Ohio, transformed herself into an Elf on the Shelf to the delight of students.

As Britain's Christmas habits shift, new data reveals a move away from commercial rituals and towards traditions rooted in ...

From recruiting teenagers to keeping it simple, families reveal how they manage the nightly holiday ritual without losing their minds.

ABC News contributor Megan Ryte discusses the popular elves bringing holiday magic, like “Elf on the Shelf” and “Snoop on the Stoop.” ...

If the officially licensed holiday pop-up at Morris American Bar is successful, it could go nationwide in 2026. But is the ...

If Christa Pitts doesn’t RSVP to your holiday party on time, cut her some slack. The co-founder of The Lumistella Company, which 20 years ago introduced The Elf on the Shelf — by way of Santa Claus, ...

A Marietta family 20 years ago created a brand-new tradition with Elf on the Shelf, a Christmas miracle in a day and age where nostalgia rules the airwaves and gift shops.

South Park Elementary Center has two real-life Elves on the Shelf — and unlike the popular holiday toy, these elves don’t ...