Goth culture is seeing a resurgence–thanks in part to Gen Z–and Liquid Death and e.l.f. Cosmetics are reuniting to lean into ...

e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE: ELF), and healthy beverage platform Liquid Death are back to rock the ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." You can’t talk about drugstore beauty brands without singing the praises of NYX and e.l.f. NYX's Matte ...

The cosmetics company seeks to attract Gen Alpha and Gen Z shoppers in the gaming universe with avatars that reflect their ...

Drugstore vs. high-end makeup is a decades-long debate topic in the beauty community. If you were present during the OG beauty YouTuber days (circa 2014 to 2018), you likely spent hours consuming ...

OAKLAND, Calif.--(BUSINESS WIRE)--e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE:ELF), introduces “color e.l.f.nalysis”—a global, immersive digital ...

Drag superstar Heidi N Closet partners with E.l.f. Cosmetics for a budget-friendly and inclusive makeup campaign. The campaign, "The Law Offices of E.l.f.ino & Schmarnes," humorously targets ...

Instead of the Milk Hydro Grip setting spray, use this one from e.l.f., which is $28 cheaper. Spray it beneath or on top of makeup to enjoy a boost of hydration. The result is a dewy, long-lasting ...

Drugstore makeup brand e.l.f. Cosmetics is known for creating affordable, high-performance products that rival the big beauty names. The new Glow Reviver Melting Lip Balm for $9 is now available on ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. E.l.f. Cosmetics, an affordable makeup and ...

e.l.f. is Empowering.Legendary.Females. at the world’s largest annual women’s sports competition with unexpected interactive experiences MALAGA, Spain--(BUSINESS WIRE)--e.l.f. (NYSE: ELF) is causing ...