The beauty brand recently announced a collaboration with a social virtual world. The move comes after other companies shifted away from such platforms.

e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE: ELF) today announced a collaboration with Sanrio® to bring Kuromi™ into Glow Up!, e.l.f.’s immersive beauty experience on Roblox. Marking Kuromi’s ...

Cosmetics, a brand from e.l.f. Beauty (NYSE: ELF), is bringing its bold beauty approach to ZEPETO, an immersive, avatar-based ...

After the success of activations on Roblox and Twitch, the cosmetics brand is partnering with Korea-based Zepeto to showcase ...

In a celebration of self-expression, e.l.f. fuses artistry and storytelling in an empowering original music album. OAKLAND, Calif.--(BUSINESS WIRE)--e.l.f. Cosmetics, an e.l.f. Beauty (NYSE: ELF) ...

A rare admission from the finance chief shows how little it takes to change how shoppers spend.

Sep 24, 2026--e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE: ELF), announces today the launch of “Mirror Mix ,” its second original musi ...

For a startup, 20 years can feel like a long time. But for e.l.f. Cosmetics, the upstart beauty brand that made good, it doesn’t feel that way. “We might be pretty big right now,” e.l.f. Chief Brand ...

The beauty brand is highlighting the magic in the mirror with their latest mix. Give your beauty routine a glow up by hitting play while you primp ...

A new ad from e.l.f. Cosmetics goes to court to make the case against overpriced beauty products. But its premise leaves at least one key item off the docket: the budget cosmetics brand’s own recent ...

Cosmetics has teamed up with seven rising artists for 'Mirror Mix,' the beauty brand's second original music compilation.