This shift has shaped everything from content strategy to executive buy-in. Even Duolingo’s CEO, once a TikTok skeptic, now urges the team to make content even “more unhinged.” Having ...

Duolingo’s strategy starkly deviates from traditional corporate messaging ... Once a week, the small team gathers to brainstorm ideas, often drawing inspiration from trending audio on TikTok. They ...

Additionally, Duolingo applies a strategy called borrowed interest ... Duolingo has created a notable presence on TikTok and Instagram, both of which are platforms that serve Duolingo particularly ...

Duolingo learned the hard way that you can't joke your way through a backlash after its AI-focused announcement drew criticism.

He likes to label the company’s comms strategy as “wholesome unhinged ... the center of the media cycle where everyone was talking about the TikTok ban,” says Dalsimer. “Duolingo was positioned in ...

Duolingo attributes this directly to TikTok based on its "How did you hear ... Actionable Options Strategies: Bullish ...

TikTok’s global head of business marketing and commercial partnerships shares the ways brands are making themselves ...

Here’s how to apply these strategies. 1. Stay ahead of microtrends. Duolingo capitalized on the sudden interest in Mandarin learning tied to the TikTok ban and RedNote’s rise. Similarly ...

Duolingo, the language learning app, is making highly effective use of its mascot to drive engagement on TikTok. Over the last few years, the brand’s approach on the social media platform has centered ...

Language learning app Duolingo has seen an over 200% spike in U.S. users learning Mandarin "out of spite" as many flee to Chinese app RedNote amid the uncertainty surrounding TikTok's future.

Duolingo announced the death of their mascot ... who don’t keep up with their daily lessons. The company took to TikTok on Feb. 11 with “heavy hearts” and plenty of sarcasm to announce ...