Looks like Dr Pepper is trying to fit their own product into the niche created by Coke Zero and Pepsi Max (that is, diet/no-cal/low-cal soft drinks that aren't marketed as "Diet"). I noticed "Dr ...

NEW YORK (AP) — Dudes don't drink diet. Or at least that's the idea behind Dr Pepper Ten, a 10-calorie soft drink Dr Pepper Snapple Group is rolling out on Monday with a macho ad campaign that ...

NEW YORK (AP) — When it comes to the calories in diet soda, Dr Pepper thinks 10 is the new zero. Starting next month, the country’s No. 3 soft drink company plans to roll out 10-calorie versions of ...

Dudes don't drink diet. Or at least that's the idea behind Dr Pepper Ten, a 10-calorie soft drink Dr Pepper Snapple Group rolled out Monday with a macho ad campaign that proclaims, "It's not for women ...

Seems like just the other day women were getting their panties in a bunch about Chick Beer, the brew whose six-pack has been fashioned to look like a purse and which is low-cal and low-carb because it ...

Activist investor Starboard Value has reportedly taken a stake in Keurig Dr Pepper ($KDP), shaking up the beverage giant just ...

The hedge fund Starboard Value has reportedly taken an investor stake in coffee and beverage giant Keurig Dr Pepper following ...

Dr Pepper is adding a new permanent flavor to its beverage portfolio. Strawberries and cream sodas will hit shelves nationwide sometime in February, Keurig Dr Pepper said in a news release. The ...

To serve, fill a glass with ice, pour in 8 to 10 ounces of Dr Pepper, then dollop the whipped cream mixture on top. Finish it ...