Looks like Dr Pepper is trying to fit their own product into the niche created by Coke Zero and Pepsi Max (that is, diet/no-cal/low-cal soft drinks that aren't marketed as "Diet"). I noticed "Dr ...

NEW YORK (AP) — Dudes don't drink diet. Or at least that's the idea behind Dr Pepper Ten, a 10-calorie soft drink Dr Pepper Snapple Group is rolling out on Monday with a macho ad campaign that ...

The hedge fund Starboard Value has reportedly taken an investor stake in coffee and beverage giant Keurig Dr Pepper following ...

Seems like just the other day women were getting their panties in a bunch about Chick Beer, the brew whose six-pack has been fashioned to look like a purse and which is low-cal and low-carb because it ...