While the Legend of Larry Culpepper may be a thing of the past, the Dr. Pepper Fansville universe has slowly taken on a life of its own. On Monday, the soft drink brand launched a new ad for the ...

Earlier this year, Dr Pepper made headlines for the milestone of passing competitor Pepsi to become the number-two cola in the country. Another area where the brand surpasses Pepsi is TV ad spending.

AUSTIN (KXAN) — Dr Pepper is back for another round of “Fansville” commercials to start college football season, and Texas Longhorns quarterback Quinn Ewers gets deputized. It’s the seventh season of ...

The No. 2 Ohio State Buckeyes and No. 3 Michigan Wolverines face off Saturday in a massive showdown between the undefeated top-5 teams. Ahead of the rivarly, Buckeyes quarterback Kyle McCord added ...

It’s (not exactly) official, people will lose their minds over anything on the internet. Case-in-point: The nearly 7,000(!) comments on a recent Dr Pepper ad, seen above. Apparently, a number of folks ...

During an Advertising Week panel, CMO Drew Panayiotou explained how marketers can measure success when accuracy is not ...

SHH scooper 'MrMunkeepants' caught a new Dr Pepper on TV promoting the X-Men sequel... A new Dr Pepper ad just aired on MTV, showing a beach volleyball game, in which a guy has parts of a metal garden ...

NEW YORK (AP) - Dudes don't drink diet. That's the idea behind Dr. Pepper "Ten", a 10-calorie soft drink Dr. Pepper Snapple Group is rolling out on Monday with a macho ad campaign that proclaims "It's ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Deepening Dr. Pepper’s relationship to college ...

Dr Pepper is, arguably, a weird drink. The name alone raises an eyebrow: Is it medicinal? Is it spicy? Is it similar to Coca-Cola, the most famous dark-brown soda in the world? Who is this eponymous ...