Looks like Dr Pepper is trying to fit their own product into the niche created by Coke Zero and Pepsi Max (that is, diet/no-cal/low-cal soft drinks that aren't marketed as "Diet"). I noticed "Dr ...

Who says a diet soda has to have ZERO calories? Dr. Pepper thinks that’s a dumb cap, and has decided to pump up it’s line of 10 calorie diet sodas after the success of Dr. Pepper 10! It’s just too bad ...

NEW YORK (AP) — Dudes don't drink diet. Or at least that's the idea behind Dr Pepper Ten, a 10-calorie soft drink Dr Pepper Snapple Group is rolling out on Monday with a macho ad campaign that ...

NEW YORK (AP) — When it comes to the calories in diet soda, Dr Pepper thinks 10 is the new zero. Starting next month, the country's No. 3 soft drink company plans to roll out 10-calorie versions of ...

TEN IS THE NEW ZERO: Dr Pepper Snapple Group Inc. is rolling out 10-calorie versions of Sunkist, 7-Up, Canada Dry, RC Cola and A&W Root Beer. The drinks build on last year’s launch of Dr Pepper Ten, ...

Dr Pepper's "Not for Women" ad campaign for its new Dr Pepper Ten soda line is not improving social media buzz scores within its male target audience, and is driving down scores among women, according ...

Keurig Dr Pepper saw growth across its business segments in the fourth quarter as it advanced its plans to separate into two companies by the end of the year. “We navigated a dynamic operating ...