Disney has announced Infinity Vision, a new premium theatrical format that will compete with IMAX, and we have some big questions about it.

The Walt Disney Company has unveiled Infinity Vision, a new premium cinema certification designed to mark out theatres with the biggest screens, laser projection, and immersive audio. Officially, it’s ...

That’s the backdrop for Walt Disney Studios rolling out Infinity Vision; not as a gimmick, but as a very pointed response to ...

Disney kicked off a new era for theatrical releases on Thursday, announcing the launch of Infinity Vision at CinemaCon. In collaboration with global theatrical partners, the new premium large format ...

Imax has responded to Disney's Infinity Vision unveiling, and dismissed the rival large theater format as simply an Avengers: ...

The company announced the coming of 'Infinity Vision' with its September re-release of 'Avengers: Endgame,' building up to December's 'Avengers: Doomsday.' ...

IMAX has thrown shade at Disney's plans to launch Infinity Vision for the Avengers: Endgame re-release, arguing that it's a ...

Disney is forgoing IMAX for Avengers: Doomsday, opting to debut its own premium format, Infinity Vision, amid a high-profile box office clash with Dune: Part Three. The move comes as fans eagerly ...

Some stray thoughts from CinemaCon 2026 looking back at Warner Bros., Disney, the trade show floor, and other thoughts from ...

Disney has recently unveiled their new IMAX competitor, Infinity Vision. This is Disney’s answer to the superior IMAX experience, and it may be partially due to “Avengers: Doomsday.” How is Infinity ...

Disney unveils Infinity Vision premium large format certification, promising brighter immersive cinema experiences ahead of Avengers Endgame rerelease in 2026 ...