A little forethought can make the difference between success and failure for financial-based direct marketing programs. The overall direct marketing plan, testing strategy, persistence and discipline ...
"It's exciting to be part of this first time College Direct Mail program that has the capability to integrate digital media elements," said Sandra Roscoe, EVP Media Monetization & Growth PlusMedia.
Since I founded Gunderson Direct roughly 20 years ago, I’ve had a number of conversations where I’ve defended direct mail to digital marketers. It seems that our channel is just not as well understood ...
Third Annual 2025 State of Direct Mail: Consumer Insights Edition Reveals Unexpected Finding —Gen Z and Millennials Respond to Direct Mail and Expect More from Brands The findings, based on a ...
Washington Mutual Finance plans to roll out a direct mail program selling home-equity loans to finely targeted segments. A successful March test went to 100,000 customers, said Rick Erwin, managing ...
For decades, logistics decisions lived squarely on the chief operating officer’s desk. But with rising postage rates and questions surrounding the possibility of zone-based pricing for USPS marketing ...
When the FHA guideline changes went into effect in November there were many unknowns about how this would impact FHA direct mail volume. Based on our client feedback, the changes took a few weeks to ...
JohnsByrne Company, a leading supplier of premium packaging and high-impact direct mail, is excited to announce its latest innovation – scented print technology. With the power of scent, marketers can ...
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