Are you frustrated with crowded digital channels and disappointing ROI? This article reveals why direct mail might be your ...

Direct mail provides a great way to connect with your customers. Whether you’re looking to send postcards to make local neighbors aware of your new business or letters to all existing customers ...

Erik Koenig is the President & Chief Strategist at SeQuel Response. Erik has a passion for driving growth with data-driven direct marketing. Direct mail marketing has been a staple of business ...

Direct mail has been on a wild ride the past few years. First, there was the COVID-19 pandemic that seemingly led to every brand and customer pulling back on every conceivable marketing vehicle as we ...

OSG JourneyConnect Acquire(TM): a next-generation performance-based direct mail solution designed to deliver highly personalized, data-driven print and digital customer acquisi ...

David is a best-selling author, speaker and trainer. He is also CEO of IPD, a world-class marketing agency based in Tampa, Florida. The only thing that’s certain in marketing is this: Nothing is ...

How benefit leaders communicate about company offerings makes the difference between high engagement and a good benefit going unused. While digital messaging has become increasingly popular, they ...

MENANDS — The Mailworks started as a side gig for Pamela Cassick, run out of her basement in 1984. It generated $100 a week. Now, her daughter, Brianne Baggetta, is running the direct-mail operation ...

MBO America, a leader in advanced post-press finishing equipment, announces that Baesman Group, a full-service printing operation in Hilliard, Ohio, has made a significant investment in a second MBO ...