A comprehensive new study makes the case that, in an era of increasing fragmentation and rapidly developing technology, mail ...

Some marketing efforts focus on Internet sales, but spam-deleting applications are making it tougher to reach potential customers through e-mail. In the early 2000s, with the booming growth of the ...

To learn more about our editorial approach, explore The Direct Message methodology. In 2024, a curious phenomenon emerged in marketing data: while 85% of businesses increased their overall marketing ...

Direct mail remains one of the channels with the strongest ROI for marketers, regardless of their business model, size, or location. But that doesn’t mean the business hasn’t changed — or that more ...

Direct mail is far from dead — it has evolved into a more strategic and tech-driven marketing tool, capable of delivering high ROI in the digital age. As we move closer to 2025, direct mail is poised ...

Direct mail marketing is a proven method to help gain customers at quick-service restaurants. It provides a tangible method for reaching both loyal customers and potential diners. Internet data ...

CheapPostcards.net relaunches with enhanced postcard printing, EDDM, and direct mail services focused on affordability, ...

How Do Companies Track Which Coupons Were Redeemed?. Companies use coupons for more than selling more of a particular item at a specific point in time. Most also use coupons as ways to generate ...

Consumers find direct mail marketing valuable as long as the materials come from brands they are interested in and/or categories they are interested in, according to recent research from PebblePost.

This past summer, the Consumer Financial Protection Bureau (CFPB) published a report that took a close look at the advertising landscape of the reverse mortgage industry, with a particular focus on ...

Everybody knows that millennials (the generation currently between the ages of 20 and 36) are glued to their smartphones and couldn’t care less about your direct response marketing efforts, right?