NEW YORK—DirecTV Advertising is bringing programmatic ad sales capabilities to its linear satellite inventory in a move that it said will provide advertisers to increased inventory, scale and untapped ...

DirecTV Advertising has announced the programmatic enablement of its linear satellite inventory. Powered by the company’s proprietary ad tech stack, DirecTV Axis, and as part of its mission to ‘set TV ...

Even the major satellite services are starting to distance themselves from satellite TV. According to Variety, DirecTV is “experimenting” in some zip codes by only offering new customers access to the ...

DirecTV today announced an agreement to buy the Dish satellite TV and Sling TV streaming business from EchoStar for a nominal fee of $1 in what the companies called a debt exchange transaction.

DirecTV is experimenting with removing the option to subscribe to its satellite offerings in some markets. Under a trial run, DirecTV is currently experimenting in certain locations with only allowing ...

The TV Answer Man – Follow me on X. TV Answer Man, I can’t understand why DIRECTV’s streaming subs can get the whole ESPN app when we satellite customers can’t. I know they say we will get it in the ...

DirecTV is pulling out of an agreement to buy its satellite rival Dish after bondholders objected to terms of the deal. DirecTV issued an announcement last night saying “it has notified EchoStar of ...

DirecTV and Dish Network, longtime satellite TV adversaries, are set to merge. DirecTV announced a deal Monday with Dish parent company EchoStar to acquire Dish in a deal valued at nearly $10 billion ...

As the pay-TV sector continues its downward spiral, DirecTV and Dish Network — two longtime rivals that have explored joining up at various times for years — may be headed to the altar. DirecTV is in ...