The creator economy has emerged as a powerful force in digital advertising, yet brands have long struggled with the complex and time-consuming process of executing creator-led advertising campaigns at ...

Google Ads upgraded Creator Partnerships with new creator search and management tools, making it easier to manage YouTube creators at scale.

The new power brokers of advertising holding companies are the executives running clients, not agencies. Welcome to Ad Age’s influencer marketing news roundup. Each week, we’ll be highlighting the ...

NEW YORK—A resurgence in live events and sports programming on streaming platforms, coupled with the expansion of self-serve and programmatic ad tools, helped CTV rebound with 16% year-over-year (YoY) ...