Deion Sanders and Nike are continuing to build on their successful partnership with a series of new colorways for the Nike ...

Sanders' influence on sneaker culture is as enduring as his on-field legacy. Following a year of exciting re-releases, ...

Shedeur Sanders stayed loyal to his father and his Nike sneakers after turning down an offer to receive some rare Jordan ...

NFL Hall of Famer Deion Sanders' signature Air Nike Diamond Turf sneakers are back now that he and the sneaker maker have reconciled and agreed to continue their relationship after years of not ...

Hi͏s signature Nik͏e Diamond Turf ͏1 sneak͏e͏rs, ori͏gina͏lly released in 1994,͏ made a grand comeb͏ack.͏ The latest͏ versio͏n dropp͏ed online at 10 a.m.͏ ET on Friday for $͏150͏ and sold out wit͏hin ...

Kendrick Lamar’s Apple Music Super Bowl Halftime Show was more than just a musical spectacle—it was a statement. While the ...

Colorado Buffaloes coach Deion Sanders is a celebrity figure in football. Despite the fact that he retired from the game years ago, his branding remains popular among fans.

The Nike Air Diamond Turf sneakers sell out in minutes, 30 years after their 1994 debut, highlighting Deion "Coach Prime" Sanders' lasting impact.

Deion Sanders and Nike got back together again to release the NFL Hall of Famer's signature Air Diamond Turf sneakers.

The original sneakers were released over 30 years ago in 1994. After initially announcing that Nike was releasing the sneakers Deion “Coach Prime” Sanders wore during his NFL days, the Nike Air ...