Add Yahoo as a preferred source to see more of our stories on Google. Diadora has long been committed to preserving the uniqueness of specialty run retail. Now, Diadora USA president and CEO Bryan ...

This week, Complex was invited to a special trip inside Diadora’s headquarters in Italy to see how sneakers are made when it comes to the storied footwear brand. Before getting inside the factory, ...

Diadora Teams Up with FloSports to Sponsor FloTrack's Flagship Studio Show and Podcast – ‘The Meet Up' ...

Diadora is entering the world of college athlete endorsements with its first name, image and likeness (NIL) deal. According to the Italian sportswear brand, it has signed a new NIL partnership with ...

The 70-plus-year history of Diadora includes plenty of tennis nostalgia, from Bjorn Borg to Jennifer Capriati to Jim Courier. The brand's effort in tennis gets a strong push forward from the brand-new ...

The Italians, known for design, style, winning Eurovision, speed, family, life, and vitality–could you ever combine all that it means to be Italian into a running shoe? Diadora is giving it a go.

Marathon Sports and Diadora are teaming up to offer a $40,000 NIL deal to one high school boy and one high school girl. Diadora and Marathon Sports are launching an Name, Image and Likeness (NIL) ...

Italian sportswear brand Diadora has announced a bold new NIL program that could change high school track and field. The company has partnered with New England-based Marathon Sports to offer two high ...

Diadora has embraced the fishtail. The unique heel outsole construction of the brand-new Diadora Finale performance tennis shoe features a split. A fishtail split. "That fishtail heel," says Alexander ...

24 Kilates has reconnected with Diadora to rework its signature v7000 silhouette. Over the years, the duo have been regular collaborators and have joined forces to curate some standout sneakers. For ...

The Arena Media Brands, LLC and respective content providers may receive compensation for some links to products and services on this website. A popular pair of Italian running shoes is on sale right ...