The importance of staff in delivery of brand promise has been touted so often in the pages of this magazine that it almost seems like a cliché. But despite this, internal engagement with brand is ...
To say that Mark Allatt, global brand director at professional services firm Deloitte, is larger than life is perhaps, a rather obvious observation. And yet, at the same time, it is utterly ...
I created a brand new job at Deloitte: corporate influencer. This is why your company needs one too.
Lara Sophie Bothur forged a brand new career path at the Big Four firm Deloitte. She started in consulting, but became the firm's first full-time corporate influencer in Germany. Bothur, now one of ...
Consumer perceptions of good value and fair prices remain constrained by the lasting effects of recent inflationary shocks and ongoing economic headwinds. As a result, value-conscious behavior appears ...
The firm recruits a team of four from Deloitte to its London office, bringing expertise in brand protection, enforcement, transactions, and emerging technology.
Consumers not only intend to spend with brands that offer more value for the price (MVPs), they vote for those brands with their wallets: Based on transactions from Converge™ by Deloitte's panel of 5 ...
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