Trendy British teens are turning Japanese to make themselves look like cute over-made-up dolls. They're the dedicated followers of the latest fashion craze called 'Kawaii', which involves girls ...

For their mutual anniversary celebrations, Hello Kitty is crossing over with the Bratz line for a trio of dolls that make "kawaii" sassier than ever.

Launching ahead of Hello Kitty®’s birthday, this premium collector collab brings together two beloved childhood brands — blending Bratz’s bold ...

On social media feeds all over the world, puppies experience hiccups for the first time, hamsters eat tiny tacos and cats befriend monkeys. And they do it a lot. Kawaii is inescapable in Japan, where ...

Kawaii. You hear it in anime, you hear it on TV shows, and you hear it on the streets of Japan, where the word is spoken by young and old alike. With people around the world growing up on Japanese ...

If you’ve paused mid-scroll on Instagram or TikTok at a bizarre little figure with fangs, furry ears, and a mischievous grin, then congrats, you’ve just met Labubu! the creepy-cute collectible that's ...

J-Pop has been popular in Asia for years. But a new star, Kyary Pamyu Pamyu has found global fame with her reinvention of ‘kawaii’ culture, Mariko Oi reports. A room full of children's toys, a dancing ...