Hiroshi Nittono receives funding from The Japan Society for the Promotion of Science (JSPS). This study was supported by JSPS KAKENHI No. 23330217. However, why cute things attract us and how they ...

“I don’t think it’s to appear to be healthy, it’s purely a style statement,” Tokyo-based French fashion designer Julien David said of activewear’s rise in the country. “The biggest shift in Kawaii is ...

A fluffy, doe-eyed kitten adorned with a rainbow and a unicorn horn may, at first glance, stir up images of childishness or innocence. However, this cute creature is more powerful than it may first ...

You have reached your maximum number of saved items. Remove items from your saved list to add more. I have a theory I bore people with at dinner parties called the "Googly Eye Effect". It ...

What is cute, or kawaii, to use the almost synonymous Japanese term? In 1943, an Austrian zoologist named Konrad Lorenz proposed that our perception of cuteness is based on certain physical ...

It’s no secret that Japan is seriously into cuteness. Accordingly, in most situations, deeming something kawaii, or cute, is seen as high praise. This is especially true when it comes to women.

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or ...

Even if you were staring into a crystal ball, nobody could have foreseen one of modern metal’s wildest innovations taking the form of three teenage girls performing synchronised dance moves. Decked ...